Labelling Requirements for Businesses creating low / no alcohol drinks intended to imitate Gin
14th July 2025
As part of the ‘Primary Authority’ partnership with The Gin Guild Limited, Buckinghamshire and Surrey Trading Standards have issued Primary Authority Advice that is Assured with respects to guidelines provided for businesses creating low or no alcohol drinks intended to imitate Gin. Updated July 2025
The Gin Guild’s Gin Navigator – Gin Explained
12th July 2024
Gin has been around for hundreds of years. Most know that it is a spirit flavoured with botanicals and that the key botanical is juniper. Having a long and varied history however meant that, when it came to preparing regulations to cover the category (as was the case with many other spirit categories being regulated across the EU at the same time), the provisions had to reflect and cover (and standardise), the production and key requirements in place at that time.
Guidance on Labelling Gin Liqueurs and Spirit Drinks
23rd April 2024
UPDATED APRIL 2024 As part of the ‘Primary Authority’ partnership with The Gin Guild Limited, Buckinghamshire and Surrey Trading Standards have assessed the labelling requirements for labelling of Gin Liqueurs and Spirit Drinks, and have provided the following appropriate guidelines, issued as Primary Authority Advice that is Assured, as to labelling of Gin Liqueurs and Spirit Drinks.
Alcohol alternatives – new rules and guidance
14th November 2023
Following a public consultation earlier this year, CAP has announced new rules on alcohol alternative product advertising which will come into force on 14 May 2024. These rules are accompanied by detailed guidance to help
Latest guidance from CAP
14th September 2023
Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews “I heartily endorse this event or product”, Krusty the Clown once stated, but one wonders if he’d be
Differences between the Spirit Drinks Requirements for the British market and the European Union / Northern Ireland market
15th September 2021
The new EU Spirits Drinks Regulation 2019/787 as amended by EU 2021/ 1465 replaces Regulation 110/2008 in the European Union (EU) and Northern Ireland (NI). The old Regulations remains applicable for products placed on the Great Britain (GB) market, with the exception of the new rules for geographical indications, which came into force in May 2019 and remains applicable within GB.
Misleading labelling is Hard to Swallow
17th May 2021
Drinks retailers need to recognise their obligations to describe products correctly, advises The Gin Guild, as it continues its campaign to challenge “deliberately misleading” labelling of drinks which are wrongly
Staying on top of Intellectual Property
26th April 2021
Ciara Cullen, a Partner at international law firm RPC (and a previous Ginposium speaker), and colleagues have issued a helpful reminder and update on intellectual property issues. Whether you are
Gin Guild trade enforcement, a proven role
28th September 2020
The Gin Guild, working with the support of our retained Solicitors Birketts LLP, who were instructed and on standby to issue civil legal proceedings, took swift action this month to
FREE POSTER: Safe Handling of Gin
5th December 2019
Playing with fire – Safe handling of gin The excitement and interest in gin is a cause for celebration. An explosion in brands is one thing, but with the increased